Mattels china experience

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Mattels china experience

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The world's largest toy maker sent a top executive to personally apologize to China's product safety chief, Li Changjang, as reporters and company lawyers looked on.

Debrowski, Mattel's executive vice president for worldwide operations, told Li. The unusual move reflects how invested El Segundo-based Mattel has become in China. He suggested Mattel may want to prevent China from imposing more taxes or regulations. Peter Navarro, a business professor at the University of California, Irvine, and the author of "The Coming China Wars," also suggested Mattel was trying to avoid punitive measures.

Mattel did not immediately respond to a call seeking further comment. Shares have since rebounded, increasing 38 cents, or 1. The timing of the trip has not been announced. Mattel ordered three high-profile recalls this summer involving more than 21 million Chinese-made toys, including Barbie doll accessories and toy cars because of concerns about lead paint or tiny magnets that could be swallowed.

Mattel previously said many of the toys were recalled because of design problems. It also said certain vendors in China or their subcontractors violated Mattel's rules by failing to use safe paint or to run tests on paint.

On Friday, Debrowski acknowledged that the "vast majority of those products that were recalled were the result of a design flaw in Mattel's design, not through a manufacturing flaw in China's manufacturers.

In a statement issued later, Mattel said its lead-related recalls were "overly inclusive, including toys that may not have had lead in paint in excess of the U. In Beijing, Debrowski said, "we understand and appreciate deeply the issues that this has caused for the reputation of Chinese manufacturers.

It has fired several manufacturers. Chinese food, drugs and other products ranging from toothpaste to seafood are also under intense scrutiny because they have been found to contain potentially deadly substances.

On Friday, the Consumer Product Safety Commission said about 1 million Simplicity and Graco cribs were being recalled after three children became entrapped in their cribs and died of suffocation.

The products were made in China.


China has bristled at what it claims is a campaign to discredit its reputation as an exporter. It accuses foreign media and others of playing up its product safety issues as a form of protectionism and has stepped up inspections of food, drugs and other products in response to the concerns.

Manufacturing toys in China has helped Mattel and other U. Mattel established a presence in China 25 years ago and now makes about 65 percent of its products there. More than 80 percent of all toys sold in the U.

Mattel's apology garnered praise from some parents, including Arianna McRoberts, 41, of Los Angeles, the mother of two boys, 7 and Johnson said the staging of Mattel's apology as a public event was telling. The mea culpa could help reshape the debate surrounding Chinese-made toys.

New research from two business professors shows that recalls due to problems with the designs of U. The report was released earlier this month by Paul R. Asper School of Business in Winnipeg, Canada.Executive Summary.

Mattels china experience

Toy market is a potential market with an abundant number of customers and high revenues. In , the toy sale profit reached billion dollars (Global and China Toy Industry Report , para.1).

NEW YORK — Mattel's ThingMaker was the original at-home maker device of the s, but now the company is giving it a modern reboot, allowing kids to design their own toys within an app and then.

Good day, ladies and gentlemen, and welcome to Mattel's First Quarter Earnings Conference Call. [Operator Instructions] As a reminder, today's conference call is being recorded. Add a robust online platform -- already being tested in China -- that offers parents assessment tools, advice and product recommendations and Mattel can "capture them for a decade, or more.

Latest breaking news, including politics, crime and celebrity. Find stories, updates and expert opinion. The recent wave of recalls and warnings from China has ignited worldwide concern about the safety of Chinese products [I]ndependent analysts, and even watchdog groups, say Mattel may be the best role model for how to operate prudently in China Mattel, and many of the outside analysts, say the.

Mattels China Experience: a Crisis in Toyland Essay - 1