Low-Cost Tips for Promoting Your Day Spa In the highly competitive and crowded day spa industry, effective marketing can make or break your business.
Students Our Competitive Advantage From our recently concluded feasibility studies and market survey, we observed that the competition sure is a stiffer one because there are quite a number of people who run spas around where we are located.
It is for this reason that we have added some more services like the drink bar, restaurant and the Karaoke lounge, because we know that there are only a very few who measures up to want we want to offer. Yet another competitive advantage we have over others is that we have a standard Spa facility that offers additional complementary services that will definitely help us attract and retain customers.
We are categorically hopeful that we have a state of the art Spa facility with the best massage techniques ever. We also have an advantage because of the type of products we offer our clients, which has no side effect at all. We know how harmful some chemicals can be, that is why we have keyed into using organic products.
Furthermore, our sales strategies is going to be driven basically by making available an ultra- chic facility, excellent customer service and provision of complimentary services.
We will be on our toes all the time to make sure that we build a loyal customer base. These customers are such that will always patronize us over and over again and as well help us use word of mouth publicity to get their friends and acquaintance to patronize us.
We want to drive sales through using really effective organic products, excellent services, so that we can surpass the expectations of the clients we are able to attract overtime.
We shall also keep our clients glued to us by the constant trainings which we will give to our employees so that they can continue being at the plateau of their skills. Over and above, our unique selling proposition is that we have various complementary service offerings such as a drink bar, Karaoke lounge, restaurant, as well as the massage techniques we have to offer.
In view of that, we are going to adopt the following strategies to ensure that we do not only attract customers but ensure that they become loyal customer. Part of the marketing and sales strategies that we will adopt are; Open LaCozy Spa World with a loud party.
We shall also offer free trial for all our visitors for the first three days of launching the business. Advertise our Spa business on national dailies, local TV stations and local radio station Promote LaCozy Spa World online via our official website and all available social media platforms Continuously Improving the performance of our brands Hire the services of experts to make our brands the first choice for in Washington DC Delivering consistent customer experiences to all our guest; making our first impression count positively Make use of attractive hand bills to create awareness and also to give direction to our state of the art facility.
Sources of Income LaCozy Spa World will generate income from the following service offerings; Offering massages Sale of organic beauty products Drink bar home services Sales Forecast It is important to state that our sales forecast is based on the data gathered during our feasibility studies and also some of the assumptions readily available on the field with reference to similar business in Maryland, Washington DC.
We know that we are well positioned and we will definitely attract clients that will not only patronize our spa, but clients that will patronize our bar and restaurant.
This means that we will generate additional income from these sources. Below is the sales projection for our business, it is based on the location of our LaCozy Spa World and the type of services and products that we will be offering; First Year-: Be that as it may, the management of LaCozy Spa World have put plans in place to offer discount services once in a while and also to reward our loyal customers especially when they refer clients to us.
The prices of our products Organic skin care products, drinks, foods, amongst others will be same as what is obtainable in any part of the United States of America.
Payment Options Basically, we have put in place different receiving payments options; especially for our complimentary service offerings. In other words, our payment policy is going to be all inclusive because we are quite aware that different people prefer different payment options as it suits them.
At LaCozy Spa World, we will ensure that we leverage on all conventional and non — conventional publicity and advertising technique to promote our business.
Here are the platforms we intend leveraging on to promote and advertise LaCozy Spa World; Encourage our loyal customers to help us use Word of Mouth mode of advertisement referrals Advertise our Laundromat business in relevant magazines- beauty and non-beauty magazines, local newspaper, local TV stations and local radio station.
Promote our Spa business online via our official website List our Spa business on local directories yellow pages Sponsor relevant community programs Leverage on the internet and social media platforms like; Instagram, Facebooktwitter, et al to promote our brand Install our Bill Boards on strategic locations Direct coupon mailing approach Engage in road show from time to time Distribute our fliers and handbills in target areas all around Las, Vegas.
These are the areas where we intend sourcing for fund for LaCozy Spa World; Generate part of the start — up capital from personal savings and sale of his stocks Generate part of the start — up capital from family members and friends soft loans Generate a larger chunk of the startup capital from the bank.
Part of the plans we have in place to sustain our business is that we will have efficient machines and equipment. We will also continue to deliver quality services, improvise on how to do things faster and cheaper. We are not going to relent in providing conducive environment for our workers and also the required trainings that will help them deliver excellent services at all times.
We are quite aware that our customers are key component to the growth and survival of our business hence we are going to continuously engage them to give us ideas on how to serve them better. We will not waste time in diversifying our services; expand our products and service offerings once the need arises.
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