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Producing engaging content 60 percent. Measuring content effectiveness 57 percent.
Producing Content Consistently 57 percent. Producing truly engaging content 42 percent. Measuring content effectiveness 38 percent. Developing consistent content strategy 34 percent. Lead Generation 59 percent.
Audience identification and targeting 67 percent. This is a team that provides a blogging code of conduct, audience engagement guidelines, best practices and guidance to help internal teams execute their own blogging activities.
Social media content 92 percent ; eNewsletters 83 percent ; articles on your website 81 percent ; blogs 80 percent ; in-person events 77 percent. Blogging 65 percent ; social media 64 percent ; case studies 64 percent.
Content Marketing Institute Top five types of interactive content used by marketers: LinkedIn Technology Marketing Community Ninety one percent of the best business bloggers publish weekly or more often.
Only 70 percent of all other bloggers post at this frequency. In second place was blogging 66 percent. Live video such as Facebook Live and Periscope is used by 28 percent of marketers up from 14 percent in Podcasting is only used by 8 percent of marketers and represents an opportunity.
Social Media Examiner B2B marketers are much more likely to use blogging 75 percent when compared to B2C marketers 61 percent. B2C marketers are more likely to use live video 30 percent compared to B2B marketers 24 percent. Social Media Examiner The most important content for marketers is only one choice allowed: Blogging dropped from 38 percent in to 32 percent in Meanwhile 48 percent curate from third party sources at least once a week.
The best practitioners outsource 24 percent. LinkedIn 82 percent effective ; Twitter 66 percent effective ; YouTube 64 percent effective ; Facebook 41 percent effective ; SlideShare 38 percent effective. Search Engine Marketing 66 percent ; print or other offline promotion 57 percent ; traditional online banner ads 55 percent.
Curata Have marketers integrated their social media and traditional marketing activities? Social Media Examiner Over 81 percent of marketers found that increased traffic occurred with as little as six hours per week invested in social media marketing.
Social Media Examiner Which form of paid social media are marketers regularly using? Inside View Have marketers integrated their social media and traditional marketing activities?
Curata Metrics for B2B content marketing success: Lead generation 85 percent ; sales 84 percent ; lead nurturing 78 percent.Discover hundreds of marketing statistics and metrics on social media, content marketing, lead generation, email marketing, SEO, sales, and more. Growthink Products & Services.
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